Today is the launch of I Love Museums, a new campaign led by the National Museum Directors’ Council (NDMC) to demonstrate the depth of support for UK museums by empowering the public to share why museums are important to them. 

Museums and galleries are more popular than ever – last year there were 66.8 million visits to the national and major regional museums in NMDC’s membership alone[1], and over half of adults and two thirds of children visited a museum[2].

Museums play a vital role in the lives of individuals, families and communities across the UK, and make a key contribution to our society and economy.  But our museums are facing challenging times, with local and national governments making tough decisions about funding.  I Love Museums will show funders and policymakers how much museums matter by celebrating the UK public’s support for our wonderful…